Projects

Research projects

Team projects from my FAU marketing program, done for real brands. I led both teams, built the surveys and ran the analysis.

Consumer research & campaign strategy · Team lead, 4 people

Taking a viral protein brownie to millennial men

A viral protein brownie brand wanted to reach millennial men. I led the team, built the survey, and wrote the research, including the finding that complicated the obvious answer.

20interviews
101survey responses
90day campaign
Read the case study

Market research & digital strategy · Team lead, 6 people

Should a seasonal business spend on digital?

A two-year-old lighting company wanted to know if digital marketing was worth it before spending on it. I designed the survey, built the codebook and ran the analysis.

134responses, screened to 100
16survey questions
Read the case study